In June 2009, 9.3 million people in Malaysia above age 15, spent an average of nearly 14 hours online and accessed 1,066 pages of content, according to comScore.
|Top Malaysian Internet Properties in Malaysia Based on Unique Visitors
Total Malaysia Internet Audience*, Age 15+ – Home & Work Locations
|Total Unique Visitors (000)||% Reach||Average Minutes per Visitor|
|Total Internet : Total Audience||9,320||100.0||826.8|
|Star Publications (M) Bhd||768||8.2||17.2|
The figures are obviously limited and extrapolated, considering they have excluded those under 15 and “visitation from public computers such as Internet cafes or access from mobile phones or PDAs,” leaving a chunk of numbers out. The media websites claim much higher numbers of uniques than comScore. Unfortunately, comScore’s numbers are the only published monthly metrics we have in Malaysia.
comScore also ranked the most visited Internet properties in Malaysia:
1. Google: 7.1 million visitors, reaching nearly 76 percent of the online population.
2. Yahoo!: 6.4 million visitors (69 percent reach)
3. Microsoft Sites: 4.7 million visitors (50 percent reach).
4. Friendster: 3.2 million visitors
5. Facebook: 3.1 million visitors.
Justifying your ROI for social media can be done quantitatively or qualitatively.
1. Blogs: Number of posts, visitors, comments, repeat posts of your posts.
2. Twitter: Number of followers, tweets, re-tweets, clicks to short links (use bit.ly)
3. YouTube: Number of views, number of embeds
4. Facebook: Number of fans, number of repost of status messages, number of views of videos, photos
5. Campaigns: Sales revs, new leads, new subscribers, traffic on landing page, conversions, number of people who filled up follow-up form, used coupon, took up offer, bought stuff, number who visited or viewed campaign, or downloaded app or widget.
6. Blog/Twitter/Facebook Comments: Positive/negative/neutral
7. Google: Do a search comparison on keywords with your competitor
8. Interaction and conversations: What are people blogging/tweeting about the campaign, product, service or company – for or against, did you learn something, solve a customer complaint, avert a crisis, find new ways to save costs or discover useful feedback for management?
Free tools to track and monitor:
10. Google Alerts
12. Social Mention
15. Social Too