“People don’t buy what you do, they buy why you do it,” Simon Sinek
Motivational speaker and writer Simon Sinek believes he’s codified the reason why some individuals and organisations are so inspirational. He calls it the world’s simplest idea — The Golden Circle.
It comprises of three rings with WHY in the centre, HOW in the middle ring and WHAT on the outer ring.
“Every single person and organisation on the planet knows WHAT they do, 100 percent. Some know HOW they do it — whether you call it your differentiating proposition, your proprietary process or your USP. But very, very few people or organisations know WHY they do what they do.
“And by WHY I don’t mean to make a profit. That’s a result. By WHY I mean ‘What’s your purpose?’, ‘What’s your cause?’ ‘What’s your belief’, ‘Why does your organisation exist?’ Why do you get out of bed in the morning? And why should anyone care?
“The way we think, we act, we communicate is from the outside in — from the clearest to the fuzziest thing. But the inspired leaders and inspired organisations, regardless of their size or industry — think, act, communicate from the inside out…”