Intriguing marketing: Chip on Bindi

Posted on February 6, 2006 
Filed Under Uncategorized

Bindi on chip
MindTree Consulting found a novel way to market it’s new chip – on a bindi.

An Indian model wears the analog integrated circuit (IC) with intelligent charging capabillities for Lithium-ion batteries pasted on a bindi during a launch ceremony in Bangalore in December.

Found here.


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