Same News, Different Media

Posted on August 2, 2006 
Filed Under Uncategorized

Jeff Jarvis cites Pew’s findings that we still consume/use the same amount of news, just in different forms:

The latest Pew study on news usage is out (David Newberger does a great job picking the good bits) but this is what struck me:

The consumption use of news across media is fairly constant. Use of newspapers is shrinking. Says Pews: “…even the highest estimate of daily newspaper readership — 43% for both print and online readers –­ is still well below the number reading a print newspaper on a typical day 10 years ago (50%).” That leads some to believe that interest in news is thus decreasing, but Pew says that’s not the case…
“The rise of the internet has also not increased the overall news consumption of the American public. The percentage of Americans who skip the news entirely on a typical day has not declined since the 1990s. Nor are Americans spending any more time with the news than they did a decade ago when their news choices were much more limited. In 1996, people on average spent slightly more than an hour (66 minutes) getting the news from TV, radio or newspapers. Currently, they spend virtually the same amount of time (67 minutes) getting the news from all major news sources, the internet included.”


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