Transitioning to video from print
Posted on August 12, 2006
Filed Under Uncategorized
Kevin J. Mireles in “Video: The Next Great Internet Land Grab” suggests some ways newspapers can find their niche in video online:
So what can newspapers do to ride the consumer-generated video wave without getting pummeled in the process?
1. Understand the benefits and drawbacks of the existing sites for viewers and advertisers alike.
2. Make a conscious transition from being strictly content creators to become local communication facilitators.
3. Create new channels to capture and share the best content from around the country and world (similar to the Associated Press or ESPN but for user-generated content).
4. Integrate, don’t segregate. Video needs to be integrated directly into existing sections.
5. Experiment. Create new sections and new services to test what types of videos people want to share and whether they’ll pay to place or see them.
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