WSJ to post video online for bloggers

Posted on March 3, 2007 
Filed Under Uncategorized

WSJ will post video online, according to a report at Editor and Publisher.

BeetTV has an interview with Bill Grueskin, managing editor of the Wall Street Journal Online, where he explains the decision to make the Journal’s videos free as opposed a subscription model.

Anyone can view the videos, even non-subscribers. The code is embedded making it easy for bloggers or other interested parties to grab clips.

Brightcove is providing the videos, and apparently, has taken extra care “not to tick off advertisers” who might want to buy ads on the clips specifically featured on WSJ.com.

Jeremy Allaire, the CEO of Brightcove, told Beet.TV’s Andy Plesser the embedded code can be controlled to limit or remove advertising.

Meanwhile, the BBC has agreed to post clips of car show Top Gear and David Attenborough nature on YouTube.

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