How to save newspapers

Posted on March 26, 2007 
Filed Under Journalism, Social Media

Doc Searls’ formula for saving the news industry, in my reduced form:

1.Open up the archives — and feature them.
2.Link externally to bloggers, rivals.
3.Hire more stringers, citizen journalists and bloggers.
4.Stop calling online editorial “content”. It’s not container cargo.
5.Simplify your websites, stop building crappy ones.
6.Get with the live nature of the web.
7.Publish mobile-ready versions.
8.Don’t “deliver information” – instead in-form and enlarge us.
MORE.

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