Google Quotient: How relevant are you online?

Posted on February 28, 2009 
Filed Under SEO

I am digitally distinct! Visit Like the idea of an online brand calculator to determine how your personal brand is findable on Google and whether you are Digitally Distinct, Digitally Dabbling, Digitally Dissed or Digitally Disastrous.

Here are my results, with an important caveat:

“Congratulations. You are digitally distinct! This is the nirvana of online identity. A search of your name yields lots of results about you, and most, if not all, reinforce your unique personal brand. Keep up the good work, and remember that your Google results can change as fast as the weather in New England. So, regularly monitor your online identity. That way, if something negative, such as an anonymous ad hominem attack on your character on a blog, crops up, you can address it quickly, before it gets out of hand.”

Some interesting facts in the book linked to this tool, Career Distinction: Stand Out by Building Your Brand:

– 83% of recruiters use search engines to learn about candidates and 43% of recruiters admit to eliminating candidates based on information they found online ( ExecuNet Study, 2007).

– Today’s employees change their jobs on the average every two years, their companies every three, and their industries every four (US Department of Labor).

– Corporate leaders are changing companies every 3.2 years down from 3.6 years in 2005 and 4.1 years in 2002 (ExecuNet surveys). For chief marketing officers, at the world’s top-100 branded companies, tenure is just under 2 years (2004 Spencer Stuart survey).

PDF Excerpt from Career Distinction.


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