Wall Street Journal’s silly rules on social media

Posted on May 21, 2009 
Filed Under Journalism, Social Media

[via Editor & Publisher]

Just to show you how far removed and laughable the supposedly “smartest people in the room on journalism” are, here are the recent rules introduced by WSJ for its staff’s social media activities:

* Don’t recruit friends or family to promote or defend your work.
* Consult your editor before “connecting” to or “friending” any reporting contacts who may need to be treated as confidential sources. Openly “friending” sources is akin to publicly publishing your Rolodex.
* Let our coverage speak for itself, and don’t detail how an article was reported, written or edited.
* Don’t discuss articles that haven’t been published, meetings you’ve attended or plan to attend with staff or sources, or interviews that you’ve conducted.
* Don’t disparage the work of colleagues or competitors or aggressively promote your coverage.
* Don’t engage in any impolite dialogue with those who may challenge your work — no matter how rude or provocative they may seem.
* Avoid giving highly-tailored, specific advice to any individual on Dow Jones sites. Phrases such as “Travel agents are saying the best deals are X and Y…” are acceptable while counseling a reader “You should choose X…” is not. Giving generalized advice is the best approach.
* All postings on Dow Jones sites that may be controversial or that deal with sensitive subjects need to be cleared with your editor before posting.
* Business and pleasure should not be mixed on services like Twitter. Common sense should prevail, but if you are in doubt about the appropriateness of a Tweet or posting, discuss it with your editor before sending.

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